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About Walls Workwear
OUR PROUD HERITAGE
In the late 1930s, George Walls opened a retail-clothing store
for men in Dallas, Texas. Soon after World War II, George began
manufacturing his trademark one-piece coverall that became a
staple in United States workwear apparel.
In 1982, Walls recognized the cross-over potential between
workwear and hunting/outdoor apparel and the growth opportunity
associated with Americas increasing desire for outdoor leisure
activities. As a result, the company entered the hunting/outdoor
apparel market with its acquisition of 10X, the premier sporting
goods brand.
Today, Walls is a market-leading designer, manufacturer and
marketer of branded workwear, hunting and outdoor apparel. Walls
products are sold under a number of highly recognized brand
names including Walls™, Liberty™, Big Smith™, 10X™, Duxbak™,
Zero Zone™, and Commander™; collectively serving a full range of
price points. These trade names have developed significant brand
equity through heritages dating back to the early 1900s. The
Companys product line includes a full range of insulated and
non-insulated utility apparel for use in the workplace and
recreational activities, including coveralls, bib overalls,
jackets, pants, shirts and vests. Traditional consumers include
farmers, ranchers, hunters, mechanics, construction workers, oil
field workers, as well as individuals who just like to wear a
good looking garment to keep warm and dry.
VALUED PARTNERS
Over the last 60 years, Walls has successfully partnered with a
diverse group of retail customers. Even as the retail landscape
has changed, the strong demand for Walls products continues in
nearly all distribution channels. The company prides itself on
understanding the unique needs of each customer, and co-develops
apparel programs that address the needs of each market segment.
FACTS & FIGURES
Since 1990, the Walls family of brands have generated over $2.5
billion of retail sales through leading global, national and
regional retailers. In that same time period, the company has
sold over 25 million coveralls and bibs throughout the world. |
